The Sand Man

Denmark’s latest design import is in good company, says the man behind it.

Given that Australia is home to one of the most famous examples of Danish design ever created, Søren Sand was always confident that his label, Sand, would strike a chord with the locals.
“The Sydney Opera House [Jørn] Utzon made is very much minimalistic. A clean silhouette with a focus on details,” he says. “I think it reflects the Scandinavian heritage. We have our traditions, our minimal aesthetic. ”For Sand, Danish design is almost like an international language. “Our way of design in furniture, houses and fashion has been appreciated since the ’50s and ’60s, all over the world.”

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