Shifting Sands

Excerpt from GQ Australia

If you haven’t already heard of sand, it’s time to get acquainted. Fresh from conquering america, the danish brand is now turning its focus to australia.

Combining Scandinavian design principles with fine Italian fabrics, Danish fashion brand Sand is a welcome addition to the growing number of international retailers to arrive in Australia in recent years.
The brand, which is renowned for its distinctive contemporary aesthetic and passion for quality fits and fabrics, caters for a variety of tastes and occasions with three distinct ranges. These include the playful and preppy ‘Pink Label’, the sharp, sophisticated ‘Black Label’ and the eye-catching, high-end ‘Red Carpet’ collection. CEO and creative director Søren Sand, who co-founded the brand with his wife in the early 1980s, explains why we’ll be happy to see a lot more Sand on our shores this year.